Three ways not to become a ‘three-legged horse’. Think about your brand name in China

We could also have titled this post ‘Three ways to stop your product being ‘old man brand’. Think about your trade mark in China’. These names, ‘Lao Ren Pai’ (老人牌) meaning ‘Old Man Brand’ and ‘San Jiao Ma’ (三脚马), meaning … Continue reading →